#VIB RIBBON WEBSITE DOWNLOAD#
"I was trying to Easter Egg the thing," he said.Ī short time later, Sony made it official: Vib-Ribbon was back, available as a download for PlayStation 3 and PlayStation Vita. In August, Layden took the bath on behalf of Sony-wearing a Vib-Ribbon shirt. The viral stunt had become so popular that CEOs of major corporations were dousing themselves with freezing water to raise donations for ALS, aka Lou Gehrig's Disease. It was the summer of 2014, and the Ice Bucket Challenge refused to die. "Yeah, Dave, I would really appreciate it if you could get on that," Layden said, assuming Thach was about to get started on looking into the matter. "Shawn," he said, "the Vib-Ribbon thing?" Arriving back at Sony's offices in Foster City after the show, he was still busy with other projects. Layden had three more days of E3 to go, and was swept up in other work. "If you can get the CD-swapping thing to work, great. "You've got to find out how we're going to get this thing to market, get it emulated," Layden recalls saying. "We didn't release that here," Thach replied. "You have to get me Vib-Ribbon," he said. That very day, on the E3 show floor, he hunted down David Thach, Sony's director of international game development. Sonyīut Layden, as president of SCEA, could now do something about it. And he was tasked with talking about the boring stuff that tanks any modern gaming "press conference"-sales numbers.Ī collection of Internet reactions to the Vib-Ribbon E3 non-announcement. American gamers didn't know him from Adam. He'd been at PlayStation for 18 years, but all of it was spent in London or Tokyo. The only wild card this year was Layden, the newcomer. Now, the conferences were rehearsed to precision. Millions of PlayStation faithful around the world watched on live streaming video.īad press conferences could live on in infamy, as Sony well knew following the tin-eared, gaffe-filled bungle it made of its PlayStation 3 launch years before. Fans lined up outside a sports arena to get primo seating to watch suited executives announce new games, which played on massive screens bigger than two IMAXes stitched together. What had begun as a tiny gathering of tech reporters in a hotel ballroom two decades prior had turned into a colossal pep rally. And, well, "press conference" wasn't really the way to describe it. He'd become the president and CEO of Sony Computer Entertainment America in April, just months before the company's annual Electronic Entertainment Expo press conference. Shawn Layden just wanted to make a good first impression.
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